13 Phrases That Add More Value to Your Quotes
Ever dealt with a customer who just won’t budge?
The kind who pushes back on certain products or features, even though you know they’d genuinely benefit from them. Maybe they can’t picture the blind spots you’re highlighting or they’re focused on cost without recognising the risks. It’s a familiar challenge, and more often than not, it comes down to how the solution is explained rather than what’s being offered.
That’s where your proposition makes all the difference. By framing products in customer-friendly language, you can help them connect the dots between features and real-world benefits. It’s not about selling harder; it’s about showing clearly how each part of the system protects what matters to them.
To make those conversations easier, here are 13 ready-made phrases you can use (or adapt) to add more value to your quotes and proposals. They’re designed to shift the focus from “what it is” to “what it does for me”, helping customers see benefits instead of just product names and prices.
1.
“Let me show you the blind spots.”
Helps customers visualise their vulnerabilities, turning extra detectors from “optional” into “essential.”
2.
“This protects the outside, before they even try the door.”
Makes the advantage of external detection obvious – prevention before intrusion.
3.
“You’ll get notified before they even know it’s active.”
A strong way to position app notifications and smart alerts, putting the customer in control.
4.
“Think of it as an extra set of eyes, always on.”
Explains cameras and visual verification in plain, reassuring language.
5.
“It keeps working, even if the power goes off.”
Shows the customer the benefit of battery backup. Offer reassurance that their security won’t suddenly vanish during a power cut.
6.
“This makes it effortless. No codes to remember.”
A friendly way to explain keyfobs, tags and smart device control.
7.
“You can check in anytime, from anywhere.”
Highlights convenience and peace of mind with app control.
8.
“It covers the garden too, not just the house.”
Expands their view beyond four walls, showing how outdoor detection adds value.
9.
“You’ll know the difference between a visitor and an intruder.”
Perfect when explaining pet immunity, dual-tech sensors and smart cameras.
10.
“It’s future-proof, so you won’t have to replace it later.”
Positions modern signalling modules and wireless systems as smart long-term investments.
11.
“This alerts you and someone who can respond.”
Underscores the value of add-on services, like Guard Response, doubling their protection.
12.
“It fits around your lifestyle, not the other way round.”
Ideal for smart control, multiple user codes and app-based features.
13.
“It gives you time, which is the most important thing.”
Ties it all together: the real benefit of early detection, fast alerts and professional backup.