Standalone Champions: A Difficult Market

Challenging economic times are set to continue. Consumer spending has fallen since the COVID-19 pandemic and, as a result, it’s becoming increasingly hard for professional security installers to retain the same level of sales. Perhaps a range of independent and affordable security products is the solution?

2020 saw the start of the COVID-19 pandemic and the beginning of an economic downturn. In the UK, we were in various forms of lockdown from March 2020 until the following July, which meant restricted movement, job insecurity and complete uncertainty of the future.

As we emerged out of lockdown, inflation boomed globally but economic growth lagged behind. With wages slow to catch up, the UK is expecting a 3.7% fall in real disposable income in 2023/24 – the largest on record – with a further 2% decline expected in 2025.

The market has remained stubborn post-Covid, particularly for installers with customers who no longer have the spare money to invest in the traditional grudge purchases, like alarm systems – and entire systems can be expensive, especially in the current financial climate.

As a forward-thinking, innovative company we’ve been looking at how we can help installers to continue delivering and secure more sales where purchasing the full system perhaps isn’t a viable option for their customers.

We’ve developed a range of standalone products that act independently of the system, but still provide effective security. Dubbed the “Standalone Champions”, our new range of products are more affordable and versatile in their use cases, meaning specific customer needs can be met in the short term.

With products like the BatteryCam, DoorbellCam and SmartPlug, customers are able to purchase and benefit from smaller-scale security solutions, while installers gain potential repeat business when the full system is a more feasible option for the customer – and, as an added bonus, the products can be integrated into the full system as required.

Ideal for new customers, and even maintenance visits, our Standalone Champions provide installers with more sales opportunities to set them up for success. Our unparalleled support services and range of security products mean installers can always provide customers with solutions that just work.